For Western Asphalt Products’ 2023 rebrand, Mindscape Studios handled the entire video production process—from initial concept to final film.

Tasked with creating both video and some photo content for the company’s new website, we shifted away from industry jargon to craft a brand presence that truly reflects the company’s people and culture.

The result? A powerful, authentic visual identity. Western reports that the films have made a significant impact online, earning high praise from both partners and staff.