Today, the only social media application that can compete with Facebook's 8 billion daily video views is Snapchat, with 10 billion daily views... although the video disappears after it is watched. It's great when uploading shenanigans among friends but perhaps less effective for businesses wanting to invest in their video content.
If your business has a slew of followers on Facebook, now would be a good time to activate the new "Watch Video" action button at the top of your profile. Companies using this already, congrats! It's a great way to capture more eyeballs and customers.
Mindscape Studios has recently noticed a wave of organic views on our video uploads to Facebook. That's not in our heads. As Adweek discovered, Facebook algorithms are giving video greater preference.
It's no wonder, since last year the number of video views on Facebook crushed the number of views on YouTube, 8 billion to 1 billion.
The lesson for business owners? If you're not using video to promote your company yet, this would be the time to start. Not only can it be used to pump up your views in the social media realm, it can also serve as a face to face meeting with prospective customers who are checking out your website for the first time.
Here is the latest corporate flick Mindscape Studios has released. It was crafted for the wonderful and talented crew at Kamp Photography in Winnipeg.
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