What could be more powerful than personally telling your prospective customers about the love and passion you have for your business? In just minutes, you can leave people feeling like they've had a face-to-face visit with you and gained insight into your company. A quality video can help define your brand and open you up to a world of new clients. Here is how:
1. The Power of Persuasion
Video allows you to be exceptionally persuasive online. According to Psychology Today, the human brain processes video 60,000 times faster than text! Help your clients understand your business by making your message a no-brainer to absorb.
2. Be Crystal Clear
A well-produced corporate flick can clarify who you are and what you do in a simple and accessible way. It can also help people understand a specific process, product or service you offer. It lets you show and tell.
3. Build Trust
Give your brand a face. The benefits of face-to-face marketing are undeniable. When a business owner reveals their passion for their business, it makes things personal. That sort of sincerity is remembered by clients! In the digital age you can have a film do the face-to-face marketing for you. Pretty cool, huh?
4. Make Your Website a Destination
What keeps people coming back to a website? Quality content, that's what. How-to guides. Tutorials. Make your website a destination for your clients. Videos are a great way to improve the quality of what you're offering online. If the user experience rocks, your customers will appreciate it... and keep coming back!
6. Pull Rank
Your customers appreciate quality content... and so does google! Google gives every website a quality score for content. A great video can help improve your 'quality score.' As that improves, so will your position in a google search.
7. Talk of the Town
According to Cisco, internet video traffic will account for 80 percent of all consumer traffic online by 2019. That is up from 64 percent in 2014. In other words, video is king. Many companies are dedicating increasing funds to social media marketing. Sharing video via social media is easy and when your devoted customers share your video post, it is word of mouth advertising at it's best!